In this cross-interview for Decideurs Magazine, Cyrille Meunier, President of the French Association of Commercial Executives (DCF), and Gérald Bouhourd, Co-Founder & President of C&S Partners, share their perspectives on the evolving role of the Sales Director.
As AI raises the bar for commercial performance, the role is moving beyond execution to become increasingly strategic. Data and AI-powered insights can drive greater efficiency, but also create new expectations around leadership, creativity and decision-making.
The conversation also explores what this shift means for customer relationships—how Sales Directors can bring greater value, challenge their clients’ thinking and build trusted relationships in an increasingly technology-driven environment.
